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  • Book Launch Timing and Marketing CampaignsBook Launch Timing and Marketing Campaigns

    Book Launch Timing and Marketing Campaigns

    When planning a book marketing campaign, timing is crucial for capturing the attention of the media and your target audience. While there aren't strict rules, certain times are more advantageous for a book launch. Traditionally, spring and fall are popular seasons, but the competition can be fierce during these periods. If your book's theme aligns with a less busy month, it might be worth considering that timing instead. Remember, the media operates year-round so that you can secure coverage for your book at any time. Some books are closely linked to specific seasons, which can influence their launch.  

    Smith Publicity
    Smith Publicity
  • The Extended Value of Book PR CampaignsThe Extended Value of Book PR Campaigns

    The Extended Value of Book PR Campaigns

    Becoming an author with a successful book is a complex journey that can take several months or even a year or more. It can be easy to overlook certain aspects during this process, but it might hinder your book's success. For instance, when researching book promotion services, you'll find many suggestions about boosting your media presence and public relations efforts. Engaging actively in these areas is essential; landing a TV interview or being featured in an article should be leveraged in various ways to enhance its impact. When potential readers see this coverage, they are often more impressed. 

    Smith Publicity
    Smith Publicity
  • What Role Does Public Relations Play in Book Success?What Role Does Public Relations Play in Book Success?

    What Role Does Public Relations Play in Book Success?

    How do authors ensure their books stand out in an oversaturated market? The key lies in how well your book is marketed to the public. While writing a compelling story or creating a groundbreaking work of nonfiction is the foundation, promoting it effectively is the essential next step in book advertising to make it a success. Did you know Smith Publicity, a New Jersey-based book marketing company, specializes in crafting impactful campaigns to give authors the visibility they deserve? Here’s why public relations is crucial for an author’s success and how it works its magic.

    Smith Publicity
    Smith Publicity
  • Remember Audio Interviews to Promote BooksRemember Audio Interviews to Promote Books

    Remember Audio Interviews to Promote Books

    Not too long ago, radio interviews were the only game in town for long-form audio interviews. But the arrival of podcasts was a game changer, and now they have as much book publicity value as radio, if not more. It's also true that many of today's radio interviews are offered as podcasts afterward to expand their audiences. Podcasting is a sleeper hit that continues to grow in influence and reach. Statistics show impressive percentages of American adults listen to podcasts each month. Radio interview appearances still have definite value, but you can supplement them with podcasts or a podcast series.

    Smith Publicity
    Smith Publicity
  • How It Works: Marketing Your BookHow It Works: Marketing Your Book

    How It Works: Marketing Your Book

    If you're a first-time author wondering how to market your book, you likely have many more questions than answers. But don't worry because it's a natural part of the process; once you learn more, you'll understand how to go about it. For at least the past 20 years, the internet has been upending and revolutionizing the media and PR landscape. It affects book promotion just as it has other industries. There are fewer "rules" today than in the past and the opportunities. But many of the best ones aren't free or easy, and you'll need to be organized in your approach to be the winner.

    Smith Publicity
    Smith Publicity
  • Understand How Social Media Promotes BooksUnderstand How Social Media Promotes Books

    Understand How Social Media Promotes Books

    In the early days of social media, book promoters and other publishing industry pros learned the hard way there were limits. Since then, authors have learned more about how to post effectively and get shares and likes. Promoting books on social media is quicker and more effective when they do. It's a given that a highly followed celebrity with millions of followers can post a few times about a book and sell thousands of copies. But most people, even obvious ones, don't have followings like those and must have realistic expectations. That said, social media has a role in nearly every book PR campaign.

    Smith Publicity
    Smith Publicity
  • Writing a Book for Business PR ValueWriting a Book for Business PR Value

    Writing a Book for Business PR Value

    For many years, a small group of resourceful entrepreneurs became authors to establish and grow their businesses. They were early to recognize the value of book marketing campaigns to generate publicity that's challenging to come by otherwise. Today, an increasing number of businesspeople and professionals are becoming authors and using their books as marketing vehicles. Given the competition in virtually every field today, PR campaigns are helpful, and a book allows you to lay out your business philosophy. Not every client prospect will read your book, but it will convey a general message.

    Smith Publicity
    Smith Publicity